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Sales

What makes a retail brand a challenger brand?

Here, Paul Forrest explores what tenets, traits or characteristics contribute towards a brand becoming a true challenger brand in the modern retail environment.  Its not intended to be an empirical or lengthy list, instead it’s one based on my recent observations of what it takes to be a challenger in an otherwise crowded market and what others may do to join the club? However much a retailer tries, the chances …Read More

Five steps to Sales Success

A sales perspective provided by Russell Dalgleish of Exolta Capital Partners I recently held a range of meetings with leading, international sales Directors and Managing Directors of SME businesses in London and Edinburgh.  During these sessions we typically got onto the subject off the challenge of finding good, talented sales people.  What came out of these meetings were a number of common mistakes companies make in trying to secure new …Read More