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August 2015

Effective Employee Engagement and Business Growth: How and Why?

Having previously posted about disruptive innovation, challenger brands and standout businesses, Paul Forrest discusses the question most business want answers to is “how do we achieve something similar within our own sector?”.  The answer is not so straightforward since it comprises a number of strategic levers all of which need to be handled in appropriate measure to deliver real success.  However, one of the most obvious starting points is the …Read More

What makes a retail brand a challenger brand?

Here, Paul Forrest explores what tenets, traits or characteristics contribute towards a brand becoming a true challenger brand in the modern retail environment.  Its not intended to be an empirical or lengthy list, instead it’s one based on my recent observations of what it takes to be a challenger in an otherwise crowded market and what others may do to join the club? However much a retailer tries, the chances …Read More